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ARROJO expo DVD

ARROJO expo DVD

ARROJO expo is a two-day event of education and inspirational new hairdressing practices. Now we present four trailblazing techniques from the expo show. Including advanced razor-cutting, fashion forward cutting for men, and two progressive color applications, this is a lofty and rarefied close-up at the way world-class stylists create innovation in the industry.

Special DVD Promotion:
Purchase any two ARROJO DVDs and the combined purchase price is reduced to $110.00 (regular price per DVD is $69.95, or $139.90 for two). Simply add any two DVDS to your cart and the reduced price will be automatically applied at checkout.

$69.95


Backstory

Presenting a contemporary approach to a short crop cut. Curved sections, triangular paneling, dynamic short-to-long razor-cutting, and over-direction enable fluidity, softness and texture. The shape of this cut gives weightless, head-hugging curvature, accentuates the female head shape, and provides versatile styling options. Presented by Lina Arrojo. 30 minutes.

Prohibition

A cool and creative men’s razor-cut, inspired by the era of Prohibition, and updated for the 21st century. Master combining texture and elevation with structure and shape. Learn to eliminate bulk, add softness and playfulness. Discover the way to connect sections visually and technically. Presented by Amanda Jenkins. 23 minutes.

The Duality of Color 1

Learn to use innovative yet technical foil patterns for control, flexibility, and a visual indication of the effect of the color. Establish how to employ the ombre technique to fade from dark to light. Understand how to apply slices and back-to-back foils for a heavier application. Presented by James Edick. 17 minutes.

The Duality of Color 2

Learn to use color blocking to create beautiful depth and dimension. Discover how to expertly employ a stunning melting effect. Ascertain how to ‘paint’ color on to hair, freestyle, for improved precision, and a natural-looking customized look. Presented by Abbey Theis. 21 minutes.